Sportiness, technology, comfort and elegance for a unique design with a unique personality. These are all traits that distinguish Alfa Romeo, a storied brand in the annals of Italian automotive industry that is celebrating 100 years of successes this year. Its DNA is made up of the distinctive values with which generations of passionate car buyers have identified: agility, personality and charm. Alfa Romeo achieves the latter by its ability to combine sensuous proportions with cutting-edge technology capable of offering excellent performance in terms of power, efficiency and environmental friendliness. The brand's stylistic and technological symbol is the new 8C Competizione supercar, which has inspired the "little" MiTo, recipient of the "Auto Europa 2009" award, and the new Giulietta, which made its debut in Geneva in March 2010. These models are accompanied by the tenacious 159, the Spider, an undisputed classic of Italian automotive design, the Brera, an embodiment of pure, unadulterated style, and the sporty GT.