Fiat is known for its creativity, versatility and practicality. On its path to growth the Company has combined its glorious past with an increasingly innovation-focused present and future. Today the Fiat brand embodies a number of fundamental values: understanding people’s needs and desires and providing them with concrete, flexible and customized answers. The new 500, which was named “2008 Car of the Year”, is living proof of this.
Recently, Fiat returned to its original mission: to build automobiles with attractive designs and exciting engines; cars that are accessible and improve the quality of everyday life. The Company underwent a profound transformation of its corporate culture and approach and is now focused on the continuous rapid overhaul of its products and the quality of its designs, advancement in technological research, and a new constructive relationship with its customers.