The Lancia brand, the creation of Vincenzo Lancia, boasts a history more than a century long.
Innovating while preserving its heritage. In the sometimes fragile equilibrium between the two, Lancia has maintained its identity and even rediscovered a vitality which inspired the new range: from the Thesis to the Ypsilon, Musa, Phedra and, most recently, the new Delta which was debuted in June 2008.
Elegance, the pursuit of pleasure and discernment: Lancia has always remained faithful to this mission. It designs and produces cars which don’t follow fashion but rather create it, remaining at the vanguard of design and technology. All this, with great attention to safety, environment, mobility and the interaction between the vehicle and its surroundings.