As a pioneer of the car industry, Fiat built its first car in 1899. Over 90 million cars and light commercial vehicles have been produced since then and many of its models have marked important milestones in motoring history.
The Sector is made up of Fiat Group Automobiles (called Fiat Auto until January 2007), Ferrari and Maserati.
Fiat Group Automobiles designs, produces and sells vehicles under the Fiat, Alfa Romeo, Lancia and Abarth brands, and light commercial vehicles under the Fiat Professional brands. Each brand has a specific identity with defined, recognized characteristics, and employs distinct commercial and marketing strategies. Fiat stands for its creativity, versatility and practicality. Lancia features an elite and exclusive line of models, while Alfa Romeo combines sportiness, technology and elegance in a unique design. Abarth is a synonym for determination and a sportive spirit, and Fiat Professional is a reference point for a straight forward and productive driving experience with low consumption rates. Fiat Group Automobiles is made up of four companies: Fiat Automobiles, Alfa Romeo Automobiles, Lancia Automobiles and Fiat Professional. All these companies are 100% owned by Fiat Group Automobiles.
Maserati and Ferrari produce luxury sports cars embodying exclusivity, innovative technology, and high-level performance.
In the last few years, the Sector has pursued a strategy of targeted alliances aimed at strengthening its position in international markets, entering new segments, and enhancing its know-how and access to new technologies. Its plants are located in Italy, Poland, Brazil and Argentina. Manufacturing is also carried out through either joint ventures or licensing agreements in France, Turkey, Egypt, South Africa, India, China and Russia.
On twelve occasions Fiat Group Automobiles models won the Car of the Year Award, the automobile industry’s most prestigious recognition of excellence worldwide. The award has been won nine times by Fiat, twice by Alfa Romeo and once by Lancia. In the 2007-2010 period, 23 new models and just as many re-stylings will enhance the product choice.
To round out the range of products and services offered, Fiat Group Automobiles activities include sales financing and a broad array of support programs for customers and the dealer network. The Sector’s main financing activities in Europe are grouped into Fiat Group Automobiles Financial Services, a 50-50 joint venture with Crédit Agricole.