New Holland Agriculture is a leading brand in the agricultural machinery field and the number one in Italy: a position obtained due to the most advanced technology, a complete range of products, reliability and the high-level performance of its equipment.
A specialist by nature, New Holland Agriculture has built a solid reputation for quality, providing its customers access to a network of highly professional dealers with the aim of helping farmers maximize efficiency, productivity and profitability.
2007 was a very intense year: the Jesi plant celebrated the production of its 500 thousandth tractor, an exceptional accomplishment which indicates the appreciation for the brand on a global scale. In addition, the new T7000 tractor was launched and won the much vaunted title of “Tractor of the Year”.
Important innovations are planned for 2008 with a complete renewal of the combine harvester line. Moreover, the new FR 9000 forage harvester and the new LM 5000 telescopic handlers, which are being presented in various European countries, will be followed by other new products in the autumn.