Publikompass has been gathering advertising since 1972 and reports the highest advertising billings on the non captive market in Italy. Historically a leader in the daily newspaper business, today it offers a 360 degree range of services to the publishing world and the marketplace.
It manages a portfolio that reaches all types of media and encompasses: 20 daily newspapers, 10 journals, 4 local television stations, 7 theme-oriented satellite channels, 3 radio stations and 8 internet sites, involving more than 100,000 clients. The Milan headquarters coordinates the activities of 55 offices and branches across Italy.
Among its daily newspaper and journal clientele are leaders in the field, while its television portfolio is directed toward satellite channels aimed at a newly emerging target: music-themed television. The organization also has a "New formats and Events division" which pursues interactive multimedia initiatives, special events and tailor-made projects.